Introduction

Event management is an art that is all about creating memorable experiences for attendees. It involves planning the event from beginning to end. This usually includes creating a timeline, budgeting for expenses, selecting vendors for entertainment and catering services. 

It also involves developing guest lists, coordinating with other departments like marketing and human resources, and working with staff to ensure that everything runs smoothly on the day of the event. Today’s article will explain the 5 E and C of event marketing. Read on!

What is Event Management

Event management is the process of planning, organizing and executing events. Event management professionals plan and manage events for their clients.

Event planning involves making decisions about what the event will be, where it will be held, when it will happen, who will attend and how much it will cost.

The goal of event management is to make sure that an event runs smoothly without any problems or delays. And to create an experience that meets the needs of the client while being cost-effective and effective in promoting your company’s message.

Many times, organizing an event is compared to bookkeeping in that you need to know what happened last time so you can make changes next time based on those lessons learned. A good planner knows how to minimize costs while still providing a memorable experience for attendees at each stage of the event planning process: pre-planning, organizing, executing and closing out after an event has concluded.”

To further buttress this, we will consider the five Es and C of event management below. 

Five E’s Of Event Management

1. Elements: The first E stands for the elements of your event. They are the things that make up an event. Examples of elements include the things that go into planning your event, such as: Food & Beverages, Decorations & Lighting, Audio Visual Equipment
2. Essentials: The second E is the essentials of an event. They are the basics needed to create a successful event. These include things such as venue selection, as well as seating arrangements.  
3. Environment: The environment in which you host an event is important for both participants and spectators. A comfortable environment will make people more likely to attend and enjoy the event. People who feel comfortable in a venue are more likely to participate in activities and have a great time at the event. Make proximity to the Event a high priority so that there’s no hassle for all involved/participants (from client to staff).
4. Energy: You want to build a good event, but you don’t want to blow up the room and lose your audience. When you have the right amount of energy, everyone involved will feel it and respond to it. When you have less energy, they’ll be more likely to be bored or distracted by what’s going on around them. Remember that you need to create an environment that your guests will enjoy, and if they’re not feeling it, they won’t stick around. 
5. Emotion: Events should make people feel something, whether it’s joy, sadness, or happiness. It’s easy to get caught up in the planning process and lose sight of what’s important: making sure everyone has a good time. Make sure your event has an element of surprise, so people aren’t always expecting what they get.

Five Cs Of Event Planning

1. Event concept: Every event needs a concept behind it. Your event needs a concept which will attract people towards it and give them a good time. You need to think about what kind of idea can help in attracting more people to the event and also make them stay all through the event. A good way to start is by thinking and being deliberate about what you want your attendees to experience. This could include food, music, or activities like a cooking class or art classes. By focusing on the type of event you want to hold, you can create a strong concept that will help make your event successful. For example, if you are organizing an event for students, then you can organize events where they can learn something new or improve their skills in a particular subject.
2. Event coordination: Coordination means working together with other people who are involved in the same project as you are. You need to coordinate with all departments involved in your project so that every department knows what they should do and when they should do it. This will ensure that everything goes according to plan, without any delays or mistakes occurring during the event planning process itself.
3. Event control: This refers to making sure that all arrangements made before actually starting out on an event go smoothly without any problems occurring along the way. There will be times when things don’t go according to plan or schedule, you need to stay abreast of all of these things from budgeting, marketing strategies and even developing overall goals for each aspect of the event.
4. Event culmination: This is where all the planning done before is brought to life. It sums up everything that has gone on before in the event run-up. This is where the team leader must be sure to participate, including team management, suppliers/vendors coordination, crowd control, security and frontline management. 
5. Event closeout includes post-event activities like review and evaluation, reporting, quality improvement and reward and recognition for team members. It also includes activities such reporting customer satisfaction, formal termination of contractors where applicable as well as any other components necessary to complete the project. 

There are five key components that make up an event experience, each with its own unique challenges and responsibilities. To get to the best possible event outcome, it’s important that you consider all five of these factors as they apply to your event. 

It is also important to eliminate the blame game and work towards achieving team objectives by investing in quality.

Conclusion

The event planning process is an essential part of event management. It involves a number of steps and decisions, which can be complicated and difficult to understand. 

It is important to know what are the five C’s and E’s of Event Planning and Management to be a successful event manager. Ensure that everything happens exactly according to plan at all times so that no one gets caught off guard or has any unpleasant surprises during the course of the event.