Almost everyone can spot the Microsoft logo from a mile away, and the same applies to Apple, Samsung, Kellogg, McDonald’s, etc. The main reason you recognize them instantly is because they put a lot of effort into their branding. You can do the same for your brand, starting with maintaining a consistent logo and other design assets, and then adding them to every document potential clients and shareholders see.

Your brand logo is what triggers brand recognition in your target audience. Adding your logo to your document including your company form reinforces your brand identity and adds a simple and sweet touch of professionalism. However, it’s not just about pasting your logo on everything, you have to do it in a way that fits your overall brand theme. So, let’s look at how to use your brand logo to personalize your Forms.

Understanding the Importance of Branding in Forms

Your forms are primarily data collection tools but they can do way more than that. You can use your forms to elevate your brand and create a positive impression with your potential customers and stakeholders. Let’s look at how adding your brand logo can help you build strong brand recognition:

• Credibility and Trust: Adding your logo to your form especially when you customize the form design to fit your brand creates an impression on the person viewing it. It positions your organization to look professional and makes it easier for them to trust you enough to fill out the information needed on the form.
• Brand Recognition: Creating a presence for your brand comes from paying attention to the littlest details. Adding your brand logo to your form helps you subconsciously strengthen how well people recall your brand. When they see your logo consistently, they subconsciously recall your brand name and their experiences with you. This also makes you their go-to recommendation when anyone in their network needs the products/services you provide. 
• User Experience and Engagement: People don’t just recall your brand name and what you provide when they see your logo, they also recall their experiences with your brand. Adding your brand logo to your form makes you stand out and reinforces their positive experiences with your organization. However, this could backfire if they have had negative experiences.

Step-by-Step Guide to Adding a Logo to Your Google Form

Here’s a quick guide to walk you through the steps:

• Open Google Forms and create a new form. If you want to add to an existing form, open the form.
• Customize the form design by clicking on the color palette icon. This will allow you to change the form color and font to fit your brand.

• Go to header image and upload your logo

• Adjust your logo to have the right fit on your form. You can do this by adjusting the size, position, and alignment.
• Preview your form and save it.

Tips for Optimizing Your Logo in Google Forms

The goal of adding your logo to your form isn’t just to be in people’s faces for them to know your company exists. It’s to create a subtle positive brand reputation for your organization. So let’s look at some best practices to help you achieve that:

• Size Matters: Ensure your logo isn’t haphazardly placed on your form. Adjust it to the right size and align it to fit the form.
• Brand Color Consistency: Your logo shouldn’t clash with your form theme, ensure the form design complements to form design and matches your brand image. This is how you create strong brand recognition and positive recall.
• Consistent Fonts- Your fonts can make all the difference too, stick with the brand font to ensure your brand identity stays consistent across all platforms. So if you use playful forms, your font and questions should be playful to maintain a consistent image.

Introducing Formplus For Branded Forms

Sure, Google Forms is great for creating simple forms, but Formplus goes a step further by prioritizing simplicity and personalization. Formplus allows you to create a simple, yet personalized form that helps create a positive brand recall. Here are some ways Formplus makes branding your forms and documents way easier than Google Forms:

• Better Customization: Unlike Google Forms, you are not limited to using your logo as a header image to brand your form. You can add a background image as well as a footer with your brand logo. You also have more theme customization options to help you create seamless and consistent user experience.
• More Efficient Workflow: Formplus also notifies you of responses. So if you’re using your form to collect feedback, requests, or complaints, you get to respond faster and increase your target audience satisfaction. This not only helps you solve respondents’ problems, but it also positions you as a brand that cares.
• Vast Template Library: Unlike Google Forms with generic templates and very few of them, Formplus has a wide template library for different types of organizations and different use cases. This way all you need to do is make a few edits, most of the hard work of creating form questions and designing the form has already been done.

Conclusion

We hope this guide makes branding your Google Form easier. However, if you’re looking to create a more consistent user experience and boost your brand recognition, Formplus is a better tool. It offers you more advanced customization options that allow you to create on-brand forms seamlessly. Ready to get started? Sign up with Formplus.