What Are Survey Offerwalls?
By Moradeke Owa
| Last updated:
Oct 27
|
10 min read
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Survey offerwalls allow companies to conduct market research while reaching readily available participants thanks to the incentives provided by offerwalls. They also make it easier to find the target audience you need for a survey.
When users sign up for Offerwalls, they provide demographic information, which allows you to filter the respondents to choose those that match your eligibility criteria.
Unlike traditional ads, offerwalls are in-app ads that reward users for completing tasks. Naturally, most people expect to see offerwalls rather than traditional advertisements.
Here’s how to maximize survey offerwalls and make them easily accessible for users.
Survey offerwalls are quickly becoming one of the most popular offerwall categories in ad offerwalls. Many ad networks now have dedicated sections for surveys, while others only offer survey offerwalls.
In the previous ten years, offerwalls were primarily used to motivate app installations. Recently, there has been a shift toward asking users for subscriptions, sign-ups, video viewing, taking a survey, and other actions.
Survey offerwalls are surveys that users who are playing a game are required to complete to earn in-game or monetary rewards. Although not all users are interested in offerwalls; some may abandon the game or upgrade to a paid version to avoid in-app advertisements.
Survey offerwalls are not compulsory, users can choose whether or not to participate. Users who choose not to participate in offerwalls will not earn rewards, but this will not prevent them from using the app.
You can integrate survey offerwalls with both websites and mobile applications. They are typically in-game stores where users can select a survey task from a menu.
The majority of survey offerwalls are in games, and the reward is usually determined by the importance of the survey.
According to a Tapjoy survey, 45% of gamers said they would abandon a game if they ran out of in-game currency. So offerwalls are pretty significant to users who need the incentive to continue playing a game or using a website.
Most like survey offerwalls because they are easy tasks to complete compared to the rewards that they stand to gain.
Here are some benefits of survey offerwalls to their owners:
Survey offerwalls motivate users to play games for longer periods. The rewards linked with the surveys encourage users to continue playing the games even after they have completed a significant number of stages.
Surveys ensure that users spend sufficient time on the website. Users also complete multiple surveys offers in the hopes of receiving large rewards.
This increases the number of activities that users engage in on your app or website, which increases the time they spend on your website. When users stay on your website for an extended period, it indicates that your website is relevant to them and boosts your website’s ranking in search results.
If users are normally expected to quit a game session after losing, but the survey offerwall allows them to stay in the game after losing, they are more likely to complete the surveys to stay in the game.
Some users have a target number of surveys they like to complete daily to earn a particular amount of rewards. This keeps them engaged and makes them long-term users of the app.
According to a study, the presence of an offerwall increases an app’s retention rate by up to 55.83%. Users were willing to stay as long as they could earn virtual currency to continue playing the game.
Also, companies who use offerwalls have a 5-7 times greater chance of retaining users than those who do not use offerwalls.
Survey offerwalls are a simple way to introduce new products or features to users. Aside from the rewards, completing the surveys introduces users to new product features that they may be willing to pay for.
This is because offerwall users are 10-14x more likely to make an in-app purchase. Users get a taste of the premium features they’re missing out on, and after a while, they decide to upgrade to a paid plan.
Survey offerwalls are a more natural marketing (or market research) tactic that does not push ads in users’ faces. Rather, users choose to participate in surveys.
Also, the surveys do not disrupt the app flow or the game experience of the users; users have to visit the offerwall menu to access them. This gives them a sense of control and prevents them from feeling spammed.
Users are not interrupted by ads, and they can earn rewards for completing surveys. This makes the games more engaging and user-friendly for them.
Survey offerwalls provide you with high-value users who are interested in engaging with ad content or surveys. They are also more likely to explore all aspects of the game, including paid features.
Survey offerwalls embedded on a website are more likely to generate responses than email surveys. This is because respondents can fill them out in one place (the same site or app they are on), rather than going to their emails to complete the survey.
When sent via email, users must go to their inboxes, click on the survey, which takes them to another site, complete the survey, and then return home. These multiple steps are likely to discourage users from completing the surveys.
Also, redirecting users to another site to complete surveys can distract them; some users may not return to the original website or app.
Getting more detailed feedback requires a higher response rate. Embedding the survey on your website or app increases the likelihood of collecting more responses.
Here are the steps to embed a successful survey offerwall on your website or app:
1. Start by creating your survey with a user-friendly platform like formplus.
2. After designing your survey, the next step is to click on the ‘Share’ tab to complete to publish the survey.
3. Click on Embed in the sidebar (in Formplus Builder)
4. After that, click on Copy Code
5. Then paste the code to your webpage.
After you’ve finished embedding the surveys into the site or app, you can add UI elements to make it more accessible and non-intrusive.
These are the top websites where users can participate in surveys for rewards. The incentives can be monetary, n-game rewards, or gift cards.
Branded Surveys offer users 100 points for signing up and other rewards for tasks. After signing up, users must first complete introductory surveys designed to get to know them.
This platform also has a loyalty program called Branded Elite. As you continue to take surveys, you will progress through bronze, silver, and gold levels.
The higher the users’ level, the more access they have to better survey opportunities, which increases their earning potential. Users can advance their status in the branded elite loyalty program by using the credits they earn for completing surveys or tasks such as referrals.
Branded Surveys does not require its users to complete surveys to be compensated; users will be compensated in some way even if they are screened out of a survey. This keeps users from feeling like they wasted their time and energy by taking the survey.
Monetary rewards for branded surveys can be paid into a PayPal account or Branded Pay. They also give gift cards to users to purchase from restaurants and popular retailers.
Swagbucks offers users rewards for online shopping, watching videos, and taking surveys. After signing up with Swagbucks, users can start earning Swagbucks (SB) points right away, which can be converted into cash or gift cards accepted by popular retailers.
Swagbucks is currently available in the United States, Ireland, France, Germany, Australia, New Zealand, India, Canada, Spain, Portugal, and the United Kingdom. Although users have to be at least 13 years to sign up.
Users simply need to confirm their email addresses after signing up for SwitchedON to participate in surveys. The rewards range from airtime to cash to gift cards.
SwitchedON displays rewards before users begin the survey, so they can decide whether or not to participate in that reward.
Users have to install the FeaturePoints app to access the surveys provided by FeaturePoints. In addition to surveys, users can earn money by watching videos in the app, entering contests, and downloading apps.
Users’ eligibility for surveys is determined by the answers they provide to profiling questions.
Accumulated points can be redeemed for a Visa gift card, PayPal Money, or Bitcoin. Users can redeem points once per week, and it takes 3000 points to redeem $5 via PayPal.
The primary way to earn incentives with IPSOS i-Say is to take surveys. The surveys cover topics such as politics, entertainment, music, lifestyle, products, and more.
Users are notified via email when a survey that they are qualified to take becomes available. The survey opportunities vary depending on the user’s country of residence.
Users are rewarded with points, which can be exchanged for cash. On average, 100 points equal $1.
You must first earn $5-$10 before requesting a payout via PayPal.
Users have to first build their profile to be eligible for surveys on Freecash. The information helps the company profile users for surveys and determine their eligibility.
When users click on a survey, they will be asked some preliminary questions. This is done to see if they fit the survey target audience, If they do not qualify, they won’t proceed to the next survey.
Before users start a survey, the site displays the survey length. This helps users decide whether or not to proceed with the survey if they are strapped for time.
The more points participants accrue, the higher-paying survey they can access.
Freecash rewards include gift cards, cryptocurrency, CS: GO skins cash, and steam credits in games.
OnePoll acts as an intermediary, connecting companies with survey participants who match the demographics of those companies’ target markets. These surveys are used by businesses as market research for product development and improvement.
User profiles are used to determine survey eligibility, so fill out your profile as completely as possible. If you also join their mailing list, you’ll be the first to know when new surveys are available.
However, OnePoll is only available to users in the UK. OnePoll’s rewards are only available in cash, which can be deposited directly into a user’s bank account or via PayPal.
When users complete surveys, they are given cash or Amazon vouchers. Before you can request a payout, you must first complete five surveys; each survey takes about ten to fifteen minutes to complete.
The surveys are for companies conducting market research through Opinion Outpost to gain market insights into their products.
Opinion Outpost uses a membership tier system to keep users motivated. Users’ levels rise as they complete more surveys and add more information to their profiles.
The level is displayed by a badge on the user’s profile. A user could drop from a level if the user stops being consistent with completing surveys.
Opinion Outpost is available for people living in the UK, US, Canada, and Germany.
YouGov is not a typical survey site. They go beyond commercial products to include social and political research.
After users complete their profile on Yougov, they also state how often they want to get surveys.
The profile helps in determining the appropriate surveys for users and how often they get survey requests. Participants are rarely kicked out of YouGov surveys because they are profiled before being granted access to the survey.
The site rewards users with points that can be converted into cash. Users can request a cash payout once they have accrued 5000 points.
The opportunities for users to complete surveys vary depending on their location and profile. Users are also assessed on how consistent and attentive they are in completing surveys.
Members also advance through levels as they continue to use the site and complete more surveys.
Prize Rebel is one of the highest-paying survey sites. They offer cash or gift cards as payment.
Once a user has accumulated 500 points (equivalent to $5), they can request a cash payout.
Survey offerwalls are a great way to keep users glued to their screens while on your platform. The incentives encourage them to continue playing the game to earn more rewards.
One of the easiest ways to create a survey offerwall is to embed surveys on your website with a user-friendly survey platform.
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